Determinant of turmeric producers market outlet choice insheka and majang zones of south West of Ethiopia

This study was aimed at analyzing market outlet choice decision of turmeric producers in Sheka and Majeng Zones of South West Ethiopia with specific objectives of identifying factors affecting market outlet choice decisions of farm households, and identifying constraints and opportunities faced by smallholders the in the market. The data were collected from both primary and secondary sources. The primary data for this study were collected from 838 farmers and from key informants through application of appropriate statistical procedures. The result of multinomial logit model indicated that the probability to choose the collector outlet was significantly affected by access to market information, education level, post-harvest handling, owning transport facility and adult equivalent compared to wholesale outlet. Similarly, the probability of choosing retailer marketing outlet was affected by sex of the household, access to extension service, access to market information, adult equivalent and post-harvest handling compared to wholesale outlet. Moreover, Partial marketing system and absence of policy framework to manage the illegal tradeoffs of the area are also the main difficulties on the market side. Therefore, policies aiming at increasing farmers’ access to modern technology, developing and refining groundwork in the marketing system, developing negotiating power of producers are recommended to improve farmer’s market participation development.